Abstract

One of the characteristic trends of the complex and controversial phenomenon of globalization is what Roland Robertson calls ‘glocalization’, i. e. the turning of the global into the local and of the local into the global, a process whose causes are to be found not only in the economic and political sphere, but also in the cultural and technological advancements. This paper explores the processes through which the contemporary paradigm of environmentalism combines with tourism advertising procedures in a National Geographic documentary entitled Wild Carpathia, which refers to the mountain range covering a large part of the Romanian territory. Our purpose is that of identifying how local traditional perspectives on nation, nationality, borders and territorialization are being played down and moulded into more ‘flexible’, global concepts by the discourse of the documentary.