Today, the image occupies an increasing place in social-digital networks. This multiplication of productions and circulations of visual objects intersects the problem of fake news. By addressing our sensitivity, images are a real disinformation tool. This article questions the intricate relationships between images, fake news and social networks. It analyzes how still images are diverted, recontextualized, narrated and/or commented on Twitter and Facebook to create a real effect, meant to influence and encourage sharing.