Abstract

The influence of the English language upon other languages is a world-wide phenomenon. The Romanian language (along with other European languages) seems to experience an exagerated growing tendency of using English words in varied fields of activity. If in the case of economics, informatics or sport the use of anglicisms is justified by the neccesity of referring to new extralingustic realities, which do not have a meaningful translation in Romanian, the situation changes in the case of media, where the use of English words has truly become a fashion. The present paper tries to analyse the manner in which the English words/anglicisms used in the titles of the articles manage to shape the identity of Romanian women readers of ’The ONE’ magazine.