Abstract

Communication and image are phenomena conditioned by society and culture and they define the human being. Apart from the space of interaction and interpretation, image and communication could not exist. The latter provides the spread of images, while the first gives sense to communication. This paper aims to investigate the pre-logical elements of image, by analyzing the ancestral structures – archetypes – and their way of expressing human feelings – myths and symbols – in order to reach the historical forms of image and to reveal the key role that communication plays in the way that images are constructed. I departed from the premise that human attitudes and behaviours depend on the way in which images are being interpreted and communicated.