THE IDENTITY OF WOMEN IN ‘THE ONE’ MAGAZINE. A STUDY ON ANGLICISMS IN THE TITLES

Posted On Jul 27 2012 by

The influence of the English language upon other languages is a world-wide phenomenon. The Romanian language (along with other European languages) seems to experience an exagerated growing tendency of using English words in varied fields of activity. If in the case of economics, informatics or sport the use of anglicisms is justified by the neccesity of referring to new extralingustic realities, which do not have a meaningful translation in Romanian, the situation changes in the case of media, where the use of English words has truly become a fashion. The present paper tries to analyse the manner in which the …


SCHIMBĂRILE CULTURALE ALE AMERICII PRIN SLOGANURI ŞI TITLURI COCA-COLA

Posted On Oct 18 2011 by

Publicitatea, prin intermediul imaginilor, sloganurilor şi titlurilor, construieşte o anume realitate care reflectă mentalităţile şi atitudinile unei societăţi într-o anume perioadă din istorie. Pornind de la ideea că publicitatea este un indicator al atitudinilor, lucrarea analizează schimbările atitudinilor americanilor de-a lungul secolelor.