METAPHORICAL CONCEPTS BEYOND EVERYDAY LANGUAGE

Posted On Jul 27 2012 by

Along the years, metaphors have been perceived as powerful instruments of effectiveness used by writers to achieve a certain literary effect. However, they are more than rhetorical devices employed by orators and writers to strengthen and decorate their speeches and composition. Recently, cognitive linguists have demonstrated that metaphors play an important role in language and constitute people’s primary mode of mental operation, influencing the way in which they conceptualize abstract concepts such as identity, morality, life, love, etc. Thus, metaphor proves to be the main mechanism through which people comprehend abstract concepts and perform abstract reasoning. Nowadays, we can talk …