THE IDENTITY OF WOMEN IN ‘THE ONE’ MAGAZINE. A STUDY ON ANGLICISMS IN THE TITLES

Posted On Jul 27 2012 by

The influence of the English language upon other languages is a world-wide phenomenon. The Romanian language (along with other European languages) seems to experience an exagerated growing tendency of using English words in varied fields of activity. If in the case of economics, informatics or sport the use of anglicisms is justified by the neccesity of referring to new extralingustic realities, which do not have a meaningful translation in Romanian, the situation changes in the case of media, where the use of English words has truly become a fashion. The present paper tries to analyse the manner in which the …


AMERICA’S CULTURAL CHANGES THROUGH COCA-COLA SLOGANS AND TITLES

Posted On Oct 18 2011 by

Advertisements, through images, slogans and titles, construct a certain reality that reflects the mentalities and attitudes of a society in a certain period of history. Starting from the idea that advertising is an indicator of attitudes, the paper analyses the changing attitudes of the Americans across centuries. It tries to depict the cultural changes of the American society (from 1900’s to the XXI-st century) and the way in which these changes are reflected in the language used in the catchy slogans and titles for Coca-Cola.