NEGOTIATION AS RITUAL

Posted On Oct 17 2011 by

The term negotiation is more and more frequently used nowadays not only in relation to commerce or economic activities, but also in many other domains. Irrespective of the area where the term negotiation appears, it is generally associated to the idea of conflict or to the one of adjusting the opinions of the persons involved. People negotiate every day and almost everywhere (in the family, at work, in the street, in a shop etc.), whenever they want to gain something or to solve differences of opinion. Not only material objects can be negotiated, but also relationships, meanings, identities. This explains …