IDENTITY MARKERS IN NOWADAYS ROMANIAN ADVERTISING DISCOURSE

Posted On Oct 18 2011 by

The identity of a community is first of all expressed in its language used in different situations of communication. The advertising discourse is very generous in offering identity references because it uses many strategies so as to seduce people into believing the truth of the words they express. It is important to make a clear distinction between these strategies, taking into consideration that there are used “functional languages”, as Eugeniu Coşeriu stated. We discuss the importance of some rhetorical strategies like: metaphor, antithesis, tautology, hyperbole, and we also give some examples of the “repeated discourse” selected from Romanian advertising. Our …


MISLEADING MEANS OF EXPRESSION IN THE ARGUMENTATIVE LITERARY TEXT

Posted On Oct 17 2011 by

In order to both attain and conceal the degree of subjectivity and falseness ever possible and imaginable in a literary text, a writer employs and exploits a series of procedures such as the paraverbal (extra-linguistic elements) or the rhetorical devices; resting equally on presuppositions and on the implicit, the experienced artist entertains an artful “dialogical” relationship with the reader who, in his turn, is free to choose the meanings he likes or he finds appropriate and, consequently, is liable to experience disagreement. On the other hand, as an auctorial instance, the writer could and should predict, avoid and prevent the …