METAPHOR, PARADOX AND AMBIGUITY. DISCURSIVE STRATEGIES

Posted On Nov 11 2015 by

The paper represents an advocacy for refining the speaker’s discursive strategies, in order to apprehensively open (in a gesture of semiotic decency) the Romanian imaginary dowry. Making appropriate, natural, choices, avoiding arrogances or vulgar ironies are the challenges to be undertaken in the current political discourse. I believe the analysis of certain metaphoric processes, symmetries and semantic paradoxes – from a semiotic and metaphor theory perspective – can provide insight within the speakers’ skills, within the symbolic representations conveyed in the construction of messages and within the power struggle negotiation. I have observed the deciphering of the metaphorical mechanism, the …


METAPHOR: IMAGE AND REPRESENTATION. THE LANGUAGE OF FOOD ADVERTISEMENTS

Posted On Nov 11 2015 by

Advertisers, as keen observers of reality, pay very much attention to how their messages are delivered. Being aware that people feel happier with the idea of foods that are natural rather than synthetic, they use common language so as to mean something to the consumer. Having a limited amount of space in order to try to capture the potential consumer’s attention, an advertiser will always make conventional usage more attractive.  For this purpose he will highlight the product’s quality by making associations between the product and something that already possesses the characteristics he needs to claim for the product. This …


EDGES OF THE SELF IN CONTEMPORARY AMERICAN POETRY

Posted On Jul 27 2012 by

American poetry in the latter half of the 20th century cannot be conceived outside the development of such paradigms as those created by the Language group in the 1970’s and 1980’s or by the Conceptual poets in the first decade of the 21st century. This paper is an analysis of the strategies of manifestation or mystification of the creative self in poems written by Language American poets. Despite the efforts of these poets to prove that the self is ‘exploded’ in their texts, this analysis reveals that this poetic self still exists on the margins of their poems, and still …