THE DREAM AND THE ADVERTISING IMAGINARY

Posted On Dec 11 2017 by

Dream, as a theme, occupies an important place in the advertising imaginary. Advertising creates and sells dreams, which are controlled by the will and the principles of the consumer society (Rigolt, 2013). According to Michèle Jouve, advertising borrows from dreams their patterns and ingredients, having, as background, the dream in the waking state (the promised ideal of advertisements) and, as a form, the dream while sleeping (Jouve, 2000:248). In advertising, a dream creates symbols, one of the objects invested with the greatest number of signs being the perfume. The main persuasive vector of perfume advertisements is the image, which allows …


THE PROFESSIONAL CONCEPTOSPHERE AS THE TOOL OF SHAPING THE SEAMEN’S REAL PICTURE OF THE WORLD

Posted On Dec 11 2017 by

The main task of the higher education system, in particular sea profile education, is set to be shaping of a professional picture of the world. A number of requirements for training sea profile specialists are presented in educational standards; among them, cultural and professional competences. Thus, the student should be able to think outside the box in extreme situations, be able to adapt to the conditions of the foreign-language environment, to analyze and process information, to provide communication in English on different topics. An important condition of shaping a professional picture of seamen lays in overcoming cultural and language barriers. …


SIGN AND SYMBOL IN THE INTERPRETATION OF THE DREAM

Posted On Dec 11 2017 by

My paper approaches Carl Gustav Jung’s psychoanalytical perspective on the phenomenon of dreaming and on dream’s interpretation. Preparing the theoretical context, we will first identify the main criteria to distinguish between sign and symbol, as well as the limits of other approaches of the topic. My goal is to discover the most fruitful perspective on studying the dream, in order to highlight more elements belonging to human unconscious, as this enterprise could help us know ourselves better as human beings. Afterwards, we will present some considerations about the cultural correspondences that the interpretation of this phenomenon of dreaming could help …


A MIDSUMMER NIGHT’S DREAM: REGULATING DESIRE IN THE EMERGING MODERN STATE

Posted On Dec 11 2017 by

Sorry, this entry is only available in Romanian.


BETWEEN GRAND DREAMS AND BIG FAILURE. THE ANTI-HERO IN ENGLISH LITERATURE AND CULTURE

Posted On Dec 11 2017 by

As the opposite of the traditional chief character of a novel, the anti-hero or the ‘non-hero’ does not commonly possess the positive features that are expected from a fictional protagonist. Unlike heroes, anti-heroes do not represent the epitome of a community’s grand ideals, aspirations or goals, nor do their lives evoke strength, bravery, resourcefulness or nobility of mind and character. Caught in a net of flaws, weaknesses, fears, imperfect features (sometimes reaching caricatural tones), unlucky situations, personal delusions, impossible ideals, inadequacies, inferior features, unconventional acts, or downright failures, the anti-heroes discussed in this paper resonate with the ideology of the …


FUNCTIONS OF DREAMS ABOUT FOOD AND EATING IN LITERATURE

Posted On Dec 11 2017 by

Our paper aims to identify the functions of dreams about food, preparing food and eating experienced by characters in 19th-century English and Romanian novels. Fictional descriptions of dreams about food and eating are usually associated with experiencing absence, anxiety, struggle and desire. Our analysis will correlate the functions of dreams about food and eating to the private and public spheres of life, as well as to gender. Eating was regarded as having consequences not only at the physical and mental level of the human body, but also in terms of social order: the poor asking for more food is an …


DREAM, REALITY AND ILLUSION AS DISCURSIVE CONCEPTS IN AMERICAN DRAMA: O’NEILL, WILLIAMS, MILLER, ALBEE

Posted On Dec 11 2017 by

The roots of such concepts as dream, reality, and illusion are as old as human history. The human being has dreamt of his/her existence, supernatural events, natural environment, society, and family since primitive ages. Dream might roughly stem from, or, be described as intuition, longing and in this context it is a vivid and enthusiastic emotion and/or sensation. Reality, however, reflects whatever independent from human subconscious, and expresses concrete and objective things in general. A person, mostly, takes refuge in the dreams when he/she makes a choice between reality and sensation, emotion and intuition in his/her memory. Thus, dream in …


VOYAGE DE REVE, REVE DU PARADIS DANS LE VOYAGE DE SAINT BRENDAN, MANUSCRIT DES IXe –Xe SIECLES

Posted On Dec 11 2017 by

The Journey of Saint Brendan is a text of the IXth century, taken back the next centuries, and which lends itself to multiple analyses. In the pages below, I shall isolate the most significant authorities of this journey, from the point of view of the Christian symbolism, because we talk about a journey towards the Paradise. The messengers, the food, the support, the running water, softer than the sweet wine, the whale, the magic birds form a dream world which contributes to the creation of a particular Paradise.


RÊVES, VISIONS ET APPARITIONS DANS LES RÉCITS HAGIOGRAPHIQUES DE LANGUE FRANÇAISE : ÉTUDE LEXICALE ET DISCURSIVE

Posted On Dec 11 2017 by

The article focuses on a discursive analysis of the hagiographic texts written in French. It investigates the lexical relation among four terms : dream, vision, dream apparition, and relics discovery. It purports to offer a semantic and lexical analysis of these terms, the lexical phrases belonging to the same word family, as well as the discursive consequences their use has on the text structure of this specific literary genre, i.e. hagiographic text.


DE L’EFFRACTION DU RÊVE DANS LA RÉALITÉ : TROIS CONJECTURES SUR LE RÊVE

Posted On Dec 11 2017 by

More than one thousand years ago in France, « dreaming » and « going insane » had the same radical « esver » that expressed the meanderness of our minds. The elders seemed to have seen a correlation that today in modern French seems lost. We will look at a semiology of the dreamer’s conditions and their similarities with certain mental disorders. We will thus sketch the idea of a nosology of the dream. We propose three conjectures: the mechanisms of certain psychiatric disorders are identical with the state of the dreamer within his dream; the dream precedes reality in …


(Română) MYTHE ET EXPÉRIENCE PERSONNELLE CHEZ EUGÈNE IONESCO

Posted On Nov 11 2015 by

In this paper I emphasize some elements which are to be found both in the myth and Ionesco’s personal experience, as we identify them in the play Le Piéton de l’air.


(Română) LE RÊVE ÉCRIT SUR PELLICULE : LA VOIX DE LA LUNE DE FEDERICO FELLINI ET LE POÈME DES LUNATIQUES DE ERMANNO CAVAZZONI

Posted On Nov 11 2015 by

We interviewed Ermanno Cavazzoni and when we defined the Federico Fellini’s movie La voce della luna as an adaptation of his novel, Il poema dei lunatici, the writer seemed to disagree with such a definition. We can define this “praise of folly” the result of an intense collaboration between the two artists who from the very beginning who established a deep connection from the very beginning. Like in the oneiric process, Fellini developed all the images proposed by the book. Some scenes, like the capture of the moon, were the results of conversations between Fellini and Cavazzoni. Fellini decided to …


(Română) « SAVÉS POUR QUOI J’AI MON ABIT CANGIET ? » ADAM DE LA HALLE OU LA MISE EN SCÈNE D’UNE UTOPIE PERSONNELLE

Posted On Jul 18 2014 by

In Le Jeu de la Feuillée, the author Adam de la Halle becomes the central character of his work. The beginning of the play surprises him taking his leave from his friends and the people in Arras. The poet wants to leave his hometown to start a new life. The change of “abit” that he mentions should be considered as a change of his way of thinking. When the personal values system begins to contrast with that of the social values, the poet dreams of a journey of “self-knowledge”.