RE-IMAGINING ART IN EKPHRASTIC POETRY

Posted On Nov 11 2015 by

The close relationship that can be established between poetry and painting may be studied in the evolution of the concept of ekphrasis, a Greek rhetorical term originally used to refer to a descriptive passage in writing. In recent times, however, the meaning of the term has narrowed gradually, being limited, first, to visual descriptions and then to the description of a real or imagined work of visual art. In this paper, we focus on the ways in which ekphrastic poems simultaneously depend on and enhance the life of the paintings by which they are inspired. This is a process by …


VISUAL IDENTITY IN ADVERTISING

Posted On Jul 27 2012 by

It is highly important to take into consideration the unitary construction of any creative advertising, where the image completes the text, because, otherwise, the global meaning of the message would be affected. The coherence of the image is conferred by the visual identity and by the brand image, and the understanding of its meaning depends on the identification of different types of messages that contribute to the transcoding of the visual perceptions in verbal language. The image, as well as the language, is considered to perform/have the seven functions identified by Roman Jakobson and ultimately it can induce, through a …