CONSUMERISM AND SOCIAL CANNIBALISM IN ATWOOD’S THE EDIBLE WOMAN

Posted On Oct 17 2011 by

The commercialization of culture largely contributes to the degeneration of Western cultural values. On the one hand, consumerism, viewed as “the myth that the individual will be gratified and integrated by consuming”, has become “an incomplete system of values substituted for a waning cultural heritage” (Cronk, 1996). On the other hand, even if social cannibalism means the members’ feeding off other members of the same society, it can also serve as “a metaphor for the humans’ primitive interconnection to others” (Rawson, 1999). As these two concepts have been mitigated in social practice into subsequent metaphors and even terms of endearment, our paper will …