FOOD IDIOMS IN RELATION TO METAPHOR

Posted On Oct 17 2011 by

This article aims to demonstrate how linguistic processes succeed in reflecting the transference of meaning from one object onto another with the help of the figurative language, as metaphor is traditionally taken to be the most fundamental form of it. Our interest is particularly focused on food idioms as they are pervasive in everyday language and create new realities. Idioms are conventionalized phrases, where the meaning of the whole phrase is different from the meaning, which might be produced by interpreting the individual words in the phrase; thus, the examples in our analysis are metaphorical, and the use of the …


POWER THROUGH METAPHOR IN BUSINESS MEDIA TEXTS

Posted On Oct 17 2011 by

It has already been demonstrated that business media texts are characterized by coherent conceptual models centring on different metaphors. Such models encompass various power-building mechanisms that the respective discourse shares with related social practices. Since these mechanisms are not necessarily conspicuous, the present article focuses on revealing how metaphors indirectly ascribe and delegate power to different categories of business actors (men/women, authors of business commentaries, leaders etc.) by embedding ideology in the written text