AMERICA’S CULTURAL CHANGES THROUGH COCA-COLA SLOGANS AND TITLES

Posted On Oct 18 2011 by

Advertisements, through images, slogans and titles, construct a certain reality that reflects the mentalities and attitudes of a society in a certain period of history. Starting from the idea that advertising is an indicator of attitudes, the paper analyses the changing attitudes of the Americans across centuries. It tries to depict the cultural changes of the American society (from 1900’s to the XXI-st century) and the way in which these changes are reflected in the language used in the catchy slogans and titles for Coca-Cola.