THE PERSPECTIVE OF SYMBOLIC ANTHROPOLOGY ON CULTURAL DIVERSITY

Posted On Oct 19 2011 by

Nowadays, cultural anthropology is constantly growing as a profound and very large theoretical domain, thus becoming the inspirational source of many different trends of thought, spreading on the social sciences and philosophy. I should say  it  also tends to replace philosophy in its own traditional role of integrating data, ideas and information coming from all the scientific spectrum, and that is because of the growing complexity of the phenomenon: philosophy needs a sort of linking discipline for that, and anthropology is the most appropriate by itself. It also seems to represent the turning point in intercultural communication theories, given the …


SPEECH ACTS IN THE BUSINESS COMMUNICATION

Posted On Oct 19 2011 by

We will approach the topic of the business communication by establishing its characteristics within the larger context of the human communication. During the modern and especially postmodern periods, we assist to a form of neo-humanism based on the impersonality of the great urban communities in the world metropolis.          The economic units are seen today through the perspective of their reports with the social area, the modern image of a company is that it is mainly formed of human resources and then of technical and logistical endowments. Nowadays, great efforts are made to build the identity of a company (brand, …


SOCIAL REPRESENTATIONS IN SOCIAL MEDIA

Posted On Oct 19 2011 by

Stakes in Social Media are influence, connections, number of friends, visibility, new networks of friends. Building social representations Social Media allows players to ”master” and ”control” the operating environment. The actors from Social Media live and build in the open, being ”well-known” by the public. We studied the cognitive elements, affective and normative social representations circulating in Social Media, using Edgar Schein schema. There is no prospect in structuring a professional culture because the blogosphere is divided into small antagonistic groups, and values shared by the participants in blogging are built and controlled by a small group of people. Bloggers …


DIDACTIC COMMUNICATION

Posted On Oct 19 2011 by

Instrumental didactic communication seeks effect, has an objective, and can be modified according to the interlocutor’s response, to the feed-back received. It uses the usual speech, grammatical structures, vocabulary, and means of conveying as it will appeal to the notions to be transmitted by means of such a speech. In didactic communication, presenting and communicating content take varied forms according to the audience it addresses, even if the groups belong to the same school and age-group. Didactic communication is a special type of discourse where arguments and demonstration, as persuasive and explanatory acts, are gradually actualised, complementing one another according …


CULTURAL DIVERSITY AND LINGUISTIC VARIATION IN THE PHRASEOLOGY OF RESIDENTIAL DWELLINGS

Posted On Oct 18 2011 by

This study proposes a systematization of the phraseology of residential dwellings in a trilingual investigation of a whole series of culturally-specific phraseological units: idiomatic expressions, compound words, fixed combinations/collocations, clichés, proverbs and sayings etc. The linguistic and cultural analyses emphasize the existence of some mental images and conceptualizations of dwelling-houses, shared by and “conventionalized in the speech community” (Ellis 2008:2), with a proven discursive and stylistic potential and an impressive linguistic variety.


NATION AND IDENTITY IN TRANSYLVANIA

Posted On Oct 18 2011 by

This article analyses the meanings of the concept of the nation in the nineteenth-century Transylvania. The theories of the nation were elaborated in several stages. This process attested the dynamism of a concept that changed during that period, and became increasingly intricate and complex. We consider as a starting point Simion Bărnuţiu’s Speech from Blaj, a moment from which, at the theoretical level, the nation received its modern meaning. In the next stage, the theory of Vasile Maniu mainly exploits the cultural element and the Latinity, by becoming increasingly complex and modern. The theory of A. C. Popovici brings paradigmatic …


TOWARDS A NEW MYTHOLOGY OF THE INTERIOR DESIGN

Posted On Oct 18 2011 by

The paper has as a starting point the theoretical background offered by Jean Baudrillard’s system of objects within a certain environment which is believed to be in a permanent change and expansion. Objects create the sociology of the interior design and any transformation in the ambient mirrors a transformation in the mental structure of its inhabitants. Therefore, the paper is a comparative study of the traditional and modern environment that aims to outline the shifting from the moral to the functional dimension of objects, and to illustrate the manner in which they interact with man’s needs and reflect his way …


FACTORS AND CONDITIONS AFFECTING THE CHILDREN’S DEVELOPMENT OF EMOTIONAL INTELLIGENCE. EMPIRICAL RESEARCH

Posted On Oct 18 2011 by

The studies and research conducted in various research areas in recent years have given an important role to emotional intelligence as the individual’s ability to recognize, identify, become aware of, express and control one’s feelings but also to recognize and become aware of the others’ feelings. These skills and competences can be formed and developed at any age, but the earlier the involvement in social and emotional development programs is, the greater the advantages. The aim of the research is constituted by investigating the influence of the family upon the young pupil’s emotional intelligence development. We have started from the …


MEDIA DISCOURSE AND ITS ROLE IN CULTURE DISSEMINATION AND OFFICIAL LANGUAGE USAGE

Posted On Oct 18 2011 by

Television, a modern hypostasis of mass-media’s, through some of its concrete manifestations: entertainment programmes, reality shows, talk shows, game shows, even news broadcasts and documentaries, displays a generous array of discourses – from discourses concerning cultural or political life to economic, commercial, crisis, unemployment, crime and violence, racism, gender, and so on, discourses. According to their specificity, such television programmes cope with or break the social conventions, the rules of professional deontology, the interlocutor’s / the interviewee’s wishes, the audience’s expectations. The topic and the purpose they are looking for (along with some other contextual factors) determine the cultural level …


IMAGES OF VEGETABLES AND FRUITS IN ROMANIAN PHRASEOLOGICAL STRUCTURES

Posted On Oct 18 2011 by

This paper represents an investigation into Romanian phraseology of an onomasiological field from a cultural perspective, in a context where, it is only more recently that the cultural foundation of phraseology has been duly noticed as playing an important role. In this article, we shall attempt to analyze the way in which representations related to the food act, on which Romanian phraseological structures rely, generate real paradigms of meaning depending on the position that vegetables and fruits occupy in the culture-nature relationship.


IDENTITY MARKERS IN NOWADAYS ROMANIAN ADVERTISING DISCOURSE

Posted On Oct 18 2011 by

The identity of a community is first of all expressed in its language used in different situations of communication. The advertising discourse is very generous in offering identity references because it uses many strategies so as to seduce people into believing the truth of the words they express. It is important to make a clear distinction between these strategies, taking into consideration that there are used “functional languages”, as Eugeniu Coşeriu stated. We discuss the importance of some rhetorical strategies like: metaphor, antithesis, tautology, hyperbole, and we also give some examples of the “repeated discourse” selected from Romanian advertising. Our …


THEMATIC ROLES AND THEMATIC HIERARCHY IN ENGLISH

Posted On Oct 18 2011 by

This paper discusses the issue of the thematic role as represented by the relationship between a participant and the main verb in a clause. It deals with the semantic role as the actual role that a participant plays in real or imagined situations, besides the linguistic encoding of such situations. Generative grammars introduced the semantic relations in the 60s and early 70s in order to make a classification of the arguments of predicates in the natural language, as a closed set of participant types having a special status in grammar. T. Payne defines the semantic roles most often represented by …


INDIGENOUS LANGUAGE REVITALIZATION IN THE USA – A LOST CAUSE?

Posted On Oct 18 2011 by

This paper discusses the current state of indigenous languages in theUSAand the possibilities, initiatives and significance of their revitalization in conditions of phenomenal growth and dominance of the English language. In spite of the apparent resistance of these languages to forces of assimilation, the fact that they are not being transmitted to the next generation is seen as the greatest danger to their maintenance. After a brief overview of the number, geographical areas and stages of language loss for Indian, Native Alaskan and Native Californian languages, as well as institutions and legal policies and acts in charge of their maintenance, …


A SEMIO-COMMUNICATIVE APPROACH TO TECHNICAL TRANSLATION

Posted On Oct 18 2011 by

The purpose of this paper is to try to “give to Caesar what belongs to Caesar” when it comes to the relationship between literary translation and technical translation. Literary translation is, undeniably, the “prettiest” duckling of translation; technical translation, on the other hand, is the most accurate and precise translation. While the former allows the translator the freedom to manifest her/his creative mind within the limits of a vague, undetermined goal of the source text, to choose an optimum linguistic form out of an indefinite number of forms, the latter obliges the translator to find the only semantically and pragmatically acceptable form. …


AMERICA’S CULTURAL CHANGES THROUGH COCA-COLA SLOGANS AND TITLES

Posted On Oct 18 2011 by

Advertisements, through images, slogans and titles, construct a certain reality that reflects the mentalities and attitudes of a society in a certain period of history. Starting from the idea that advertising is an indicator of attitudes, the paper analyses the changing attitudes of the Americans across centuries. It tries to depict the cultural changes of the American society (from 1900’s to the XXI-st century) and the way in which these changes are reflected in the language used in the catchy slogans and titles for Coca-Cola.  


TEACHING CULTURAL DIVERSITY THROUGH MULTIMEDIA PROJECTS

Posted On Oct 18 2011 by

The purpose of this research paper is to analyse the mass media as being more than an agglomeration of images passively consumed by the students. The latest studies conducted in this domain have illustrated that the viewer is actively involved in decoding these programmes, generating different interpretations. The context of this research has been provided by the Cultural Studies lessons taught at “Petru Rareş”NationalCollegefrom Suceava. The teachers who work with students involved in the bilingual programme frequently use multimedia resources when teaching as well as assessing the students’ projects.  During these activities, I have noticed an increased openness on the …


AUTOBIOGRAPHIES OF INTERCULTURAL ENCOUNTERS, OR HOW TO DEAL WITH INTERCULTURAL INTERACTIONS. IMPLICATIONS FOR TEACHING INTERCULTURAL COMMUNICATIVE COMPETENCE

Posted On Oct 18 2011 by

The paper brings into focus problems such as identity, culture, cultural diversity, and intercultural interaction as reflected through the presentation of Autobiography of Intercultural Encounters, in order to enhance the necessity of establishing one major objective in nowadays teaching: developing intercultural communicative competence. The paper draws on Michael Byram`s Model of Intercultural Communicative Competence. Theoretical presentation is followed by the analysis of Autobiography of Intercultural Encounters, in order to establish a set of implications for the teaching process, with respect to cognitive, affective and action outcomes.  


A PLACE BRANDING STRATEGY: EĞİRDİR CASE, TURKEY

Posted On Oct 18 2011 by

Jensen mentions “place branding” as a globally recognized strategy for city development. In this study, the inhabitants and the local authorities of a small lake-side town, with a strong economical and cultural orientation, wanted the town to be branded as “a university town”. Their opinions are made public in a local newspaper discussing the reasons why the town should be branded as such and trying to erase the previous connotations associated with the town.  The data composes of the analysis of issues of a local newspaper. The socio-cognitive model of critical discourse analysis devised by van Dijk is used in …


THE CONTEMPORARY SELF’S ADAPTATION TO CULTURAL DIVERSITY OR MALCOLM BRADBURY’S HERO-TRAVELLERS

Posted On Oct 18 2011 by

The universally accepted trait of the contemporary age – plurality of cultural values and forms of manifestation – has imposed a need for the contemporary self to adapt to such new societal trends and to come to foster such pluralities. The academic self found himself/ herself in a position in which he/ she lost previous superiority upon the common individual because the latter was now defter in adapting to changing cultural values most of the time as a result of the demographic, geographical and cultural migration. Thus, he/ she began a process of adaptation to the new conditions transmitting and …


HISTORY, MEMORY AND THEIR NARRATIVE ENACTMENT IN BELOVED

Posted On Oct 18 2011 by

It is an obvious fact that in all her work Toni Morrison makes use of narrative tools in order to investigate and explore theoretical issues (social, philosophical, or otherwise) characteristic of the late twentieth century. This does not mean that theories, their usefulness, limits or narrative structuring are the only points of interest; Morrison’s textual endeavours are as much experimental as they are real pieces of narrative research in the esthetics of the novel. Any analysis of Beloved should render an image of this type of fiction concerned with a multifaceted yet unified narrative structure, an exercise in interrogating the …


PAUL ZARIFOPOL AND THE “FIRST-PERSON CRITIQUE”

Posted On Oct 18 2011 by

This paper has two parts. In the first part, I discuss the controversy between dogmatism and impressionism, enumerating the avatars of subjective criticism from Anatole Franceto the most recent theorists of the essay. In the second part, I analyse Zarifopol’s criticism, focusing on his essay Gusturi şi judecăţi (O notă despre Proust). Paul Zarifopol champions a specific formula, that of „first-person criticism”, following partially the method of AnatoleFrance. But the differences between Zarifopol and France are notable. Both of them consider the essay to be the most appropriate form of literary criticism, but Paul Zarifopol represents better „the essayistic spirit”, …


AIDA VRIONI – A WARTIME JOURNAL

Posted On Oct 18 2011 by

Aida Vrioni (her true name is Maria Mateescu) was born in Ploieştiin 1886. She wrote short stories and sketches from the age of 15, and she sent them to Carmen journal in Bucharest. In 1904, C. Mille hired her at Adevǎrul, and she became the first woman journalist in Romania. Her rubric was entitled Impresii şi palavre. She founded, together with Adela Xenopol, Societatea Scriitoarelor Române. She published three volumes: Rǎtǎcire, Fata-sport, şi zilele grǎiesc. Her journal is still little known by the public. The first notebook dates from WWI (it starts with 1915 and ends with the withdrawal of …


THE LOCAL AND THE UNIVERSAL: REREADING KENJI MIYAZAWA’S “NIGHT ON THE MILKY WAY RAILROAD”

Posted On Oct 18 2011 by

The book analysed in the present paper is a popular work belonging to one of Japan’s highly appreciated authors, Kenji Miyazawa (1896 – 1933). The study addresses the question of translatability in a particular cultural environment. By introducing and analyzing the way that this notion may be applied to Miyazawa’s text, we intend to outline and explain the interaction between different cultural levels at the beginning of the twentieth century: the scientific one – as a part of the Western inheritance – and the Japanese one – as a representative for the East by that time. What we intend to …


SOPHIA’S WISDOM: REASSESSING THE FEMININE MORAL VALUES IN THE EIGHTEENTH-CENTURY ENGLISH CULTURE

Posted On Oct 18 2011 by

The paper explores the way in which the literature and the philosophical writings of the eighteenth-centuryEnglandrepresented a means of reforming people’s morals and manners. Virtues associated with femininity in the eighteenth-centuryEnglandwere communicated and reappraised by numerous writers, and we focus here on Mary Wollstonecraft, Henry Fielding and Samuel Richardson. New images of morality emerged, and they seemed to be necessary and inherent under the historical and cultural circumstances. The reassessment of gender roles took on special significance during the eighteenth century, and this is why we will initially discuss the cultural worth of the pre-feminist debate as a doctrine advocating …


“FAIR IS FOUL AND FOUL IS FAIR”: THE POETICS OF EVIL IN MACBETH BY WILLIAM SHAKESPEARE

Posted On Oct 18 2011 by

This paper aims at analysing the type of poeticity that governs the tragedy of Macbeth by William Shakespeare. The stylistics of the witches’ discourse reveals some hidden destructive structures that corrupt words and meanings. These patterns can be identified in the figures of speech that dominate the play’s language from the very first scene. The perversion of the poetic tropes is paralleled by a perversion of the process of signification brought about by the prophetic formula of ‘Fair is foul and foul is fair’. Macbeth’s tragedy is not only a tragedy of exaggerated ambition and uncontrolled wrath, but also a …


THE WOMAN BETWEEN CHRISTIANITY AND PAGANISM IN HEINRICH MANN’S WORK

Posted On Oct 18 2011 by

This paper comprises examples of mythological and biblical female figures (from both the New and Old Testament) and their representations in some of Heinrich Mann’s novels at fin de siècle. Only two figures do not appear with their real name in Heinrich Mann’s work: Eve and Salomé. Still I have chosen to analyse them due to their seductive and sinful nature typical for most heroines at the end of the 19th century. The writer’s originality in depicting these female figures lies in the parody of certain myths or religious texts. Under the influence of Friedrich Nietzsche and of decadence Heinrich …