THE DREAM AND THE ADVERTISING IMAGINARY

Posted On Dec 11 2017 by

Dream, as a theme, occupies an important place in the advertising imaginary. Advertising creates and sells dreams, which are controlled by the will and the principles of the consumer society (Rigolt, 2013). According to Michèle Jouve, advertising borrows from dreams their patterns and ingredients, having, as background, the dream in the waking state (the promised ideal of advertisements) and, as a form, the dream while sleeping (Jouve, 2000:248). In advertising, a dream creates symbols, one of the objects invested with the greatest number of signs being the perfume. The main persuasive vector of perfume advertisements is the image, which allows …


THE PROFESSIONAL CONCEPTOSPHERE AS THE TOOL OF SHAPING THE SEAMEN’S REAL PICTURE OF THE WORLD

Posted On Dec 11 2017 by

The main task of the higher education system, in particular sea profile education, is set to be shaping of a professional picture of the world. A number of requirements for training sea profile specialists are presented in educational standards; among them, cultural and professional competences. Thus, the student should be able to think outside the box in extreme situations, be able to adapt to the conditions of the foreign-language environment, to analyze and process information, to provide communication in English on different topics. An important condition of shaping a professional picture of seamen lays in overcoming cultural and language barriers. …


DREAMS AND REALITY: CONFLICT OF PURPOSE ACHIEVEMENT

Posted On Dec 11 2017 by

The presented research gives a theoretical analysis of a ratio of the dream and reality concepts. The research objective is the consideration of dream and reality from the point of view of the arising conflict of achievement of goals. The author concludes that the contradiction between dream and reality is a consequence of absence or not formation of personal and public ideals, as reference points in life. As a result, there is a conflict of achieving goals, which can be followed by various strategies of the choice of behaviour in the conflict. The empirical research on identification of the strategy …


SIGN AND SYMBOL IN THE INTERPRETATION OF THE DREAM

Posted On Dec 11 2017 by

My paper approaches Carl Gustav Jung’s psychoanalytical perspective on the phenomenon of dreaming and on dream’s interpretation. Preparing the theoretical context, we will first identify the main criteria to distinguish between sign and symbol, as well as the limits of other approaches of the topic. My goal is to discover the most fruitful perspective on studying the dream, in order to highlight more elements belonging to human unconscious, as this enterprise could help us know ourselves better as human beings. Afterwards, we will present some considerations about the cultural correspondences that the interpretation of this phenomenon of dreaming could help …


BREXIT: THE BRITISH DREAM AND THE POLITICS OF FEAR

Posted On Dec 11 2017 by

The paper starts from the fact that one of the main factors that influenced the result of the 2016 referendum for the British withdrawal from the European Union was the issue of massive migration to Great Britain of a great number of immigrants (especially from Eastern Europe) in their pursuit of the “British dream”. The paper tries to analyze the manner in which some Vote Leave and Leave.EU posters used the politics of fear (targeting at immigrants) in the Brexit campaign, in an attempt to manipulate the British voters to vote in favour of Britain’s leaving the European Union, thus …


THE SEMANTICS AND SEMIOTICS OF SHARPENING A SPADE: A POSSIBLE EXPLANATION OF CARROLL’S THE HUNTING OF THE SNARK, LINE 273

Posted On Dec 11 2017 by

When the crew of Lewis Carroll’s The Hunting of the Snark is making preparations for seeking that impossible creature, we read that “the Boots and the Broker were sharpening a spade”. This action is so outlandish that the editor and commentator Martin Gardner remarks ad locum: “Why in the world were they sharpening a spade?” (Gardner 2006: 44.) The main objective of this article is to answer this question posed by Gardner. To achieve this, we will perform a philological analysis of any possible locus similis throughout Carroll’s works, and we will study all matches we will find in the …


A SEMIO-FUNCTIONAL ANALYSIS OF TV DEBATES FOR PRESIDENTIAL ELECTIONS IN ROMANIA, FROM NOVEMBER 2014, DECEMBER 2009 AND DECEMBER 2004

Posted On Dec 11 2017 by

This study applies the Functional Theory of Political Campaign Discourse (Benoit 2014) to the final televised debates for presidential elections in Romania, in November 2014, December 2009 and December 2004, in a comparative manner. Using a functional analysis, this study examines the relationship among between the three discursive functions of televised debates, acclamations, attacks and defenses, and the two topics, policy and character. Our research confirms the results obtained in previous studies (Drăgan 2015, 2016) and could suggest a political communication culture focused more on attack rather than on defense strategy. We explain that the functional analysis of political discourse …


POSSIBLE WORLDS WITHIN POLITICAL DISCOURSE: A PERSPECTIVE ON ROMANIAN ELDERS

Posted On Dec 11 2017 by

Questioning on the notion of possible worlds brings forward a number of interpretations announcing the modal realism underlying the plurality of worlds and it often generates contradictions regarding the identity of the present world. By the nature of its construction, the political domain is located on the border of possible worlds, realizing the juxtaposition of the current dimensions with the potential ones. The political discourse is hidden in the model of an ideal world, which seems impossible to be assessed under these circumstances. This paper aims to analyse how the third age relates to the current political issues, recalling the …


THE LEXICAL AND SYMBOLICAL MEANINGS OF DREAM

Posted On Dec 11 2017 by

We propose to emphasise and analyse the lexical and symbolic meanings of dreams as they appear at Mircea Eliade’s fantastic characters in the two novellas: At the Gypsies and Miss Christina. In order to achieve our purpose we need to make a clear distinction in the way the different types of dreams identified in the two stories, the catalepsy, the conscientious dream, the dream into dream and the telepathic dream are being contextualised and to analyse the motif of dream. Given the diversity of Romanian linguistic expressions in capturing the protagonists’ wandering from one dimension into another, we aim at …


A MIDSUMMER NIGHT’S DREAM: REGULATING DESIRE IN THE EMERGING MODERN STATE

Posted On Dec 11 2017 by

Sorry, this entry is only available in Romanian.


A PIPE DREAM IS STILL A DREAM. ILLUSION AND REALITY IN THE ICEMAN COMETH AND OTHER PLAYS BY EUGENE O’NEILL

Posted On Dec 11 2017 by

Hickey, the Iceman, has gained a legendary status in the history of modern American drama and has been portrayed on stage by some of the finest actors of their generation (Jason Robards, Lee Marvin, Kevin Spacey, Nathan Lane). O’Neill has given his charismatic, flamboyant protagonist a task of great magnitude: to disenchant dreams and illusions, for they distort reality causing an ultimate “fragmentation of personalities”. However, the line between a dream and reality, the real and the ideal self, reason and desire, is a fine and delicate one. Thus, Hickey – the self-appointed Savior, by openly spelling out the facts, …


“I HAVE SPREAD MY DREAMS UNDER YOUR FEET. TREAD SOFTLY BECAUSE YOU TREAD ON MY DREAMS”. WHERE VISUAL ART MEETS VERBAL ART: CONSTANTIN BRÂNCUȘI AND W.B. YEATS

Posted On Dec 11 2017 by

Roughly speaking, Constantin Brâncuși and William Butler Yeats lived approximately in the same period, Brâncuși, 19 of February 1876 – 16 March 1957 and Yeats, 13 of June 1865 – 28 of January 1939. They were, we may say, contemporary for some time. We do not know, for sure, if the two ever met, but we do know that Yeats knew Brâncuşi’s work through Ezra Pound. In his work, A Vision, the result of his wife’s automatic writing, as the poet himself claimed, Yeats referred to Brâncuși and precisely, this reference made me look for similarities and differences between the …


BETWEEN GRAND DREAMS AND BIG FAILURE. THE ANTI-HERO IN ENGLISH LITERATURE AND CULTURE

Posted On Dec 11 2017 by

As the opposite of the traditional chief character of a novel, the anti-hero or the ‘non-hero’ does not commonly possess the positive features that are expected from a fictional protagonist. Unlike heroes, anti-heroes do not represent the epitome of a community’s grand ideals, aspirations or goals, nor do their lives evoke strength, bravery, resourcefulness or nobility of mind and character. Caught in a net of flaws, weaknesses, fears, imperfect features (sometimes reaching caricatural tones), unlucky situations, personal delusions, impossible ideals, inadequacies, inferior features, unconventional acts, or downright failures, the anti-heroes discussed in this paper resonate with the ideology of the …


EXPERIMENT AND FAILURE IN URSULA LE GUIN’S DYSTOPIAN WORLDS

Posted On Dec 11 2017 by

Ursula Le Guin’s novels The Left Hand of Darkness (1969) and The Dispossessed (1974) rely upon the description of fantasy worlds whose organizing systems were initially a reflection of the need to create the perfect society. From this perspective, both the lack of gender distinctions on the planet Gethen/Winter in the former novel and the abolition of social inequality on the planet Anarres in the latter novel represent failed experiments of the attempt to transform a dream-like world into reality. This paper aims at identifying the guiding principles of the alien communities in the two science-fiction novels and the reasons …


FUNCTIONS OF DREAMS ABOUT FOOD AND EATING IN LITERATURE

Posted On Dec 11 2017 by

Our paper aims to identify the functions of dreams about food, preparing food and eating experienced by characters in 19th-century English and Romanian novels. Fictional descriptions of dreams about food and eating are usually associated with experiencing absence, anxiety, struggle and desire. Our analysis will correlate the functions of dreams about food and eating to the private and public spheres of life, as well as to gender. Eating was regarded as having consequences not only at the physical and mental level of the human body, but also in terms of social order: the poor asking for more food is an …


DREAMS OF DOMINATION AND THE DOMINATION OF DREAMS

Posted On Dec 11 2017 by

A dream may possess or be possessed by the dreamer. My paper is concerned with both alternatives and for my analysis I chose two 19th century narratives: A Christmas Carol and Alice’s Adventures in Wonderland. Lewis Carroll’s child dreams of an adult world, which she wishes to enter and possess. Charles Dickens’ Scrooge dreams of his childhood and adolescent innocence and wishes to repossess those features in his adulthood. Common to both dreamers is the wish to mix experiences from both childhood and adulthood, to transform what seems as a series of disjointed and meaningless moments into a coherent narrative. …


DREAM, REALITY AND ILLUSION AS DISCURSIVE CONCEPTS IN AMERICAN DRAMA: O’NEILL, WILLIAMS, MILLER, ALBEE

Posted On Dec 11 2017 by

The roots of such concepts as dream, reality, and illusion are as old as human history. The human being has dreamt of his/her existence, supernatural events, natural environment, society, and family since primitive ages. Dream might roughly stem from, or, be described as intuition, longing and in this context it is a vivid and enthusiastic emotion and/or sensation. Reality, however, reflects whatever independent from human subconscious, and expresses concrete and objective things in general. A person, mostly, takes refuge in the dreams when he/she makes a choice between reality and sensation, emotion and intuition in his/her memory. Thus, dream in …


LA PLACE DU REGISTRE FAMILIER EN CLASSE DE FLE

Posted On Dec 11 2017 by

When we learn a language, we learn more than a code, rules and series of words, but also a way to be and a culture. All these languages have several levels, but all have a different relation to it. In the case of french, we can speak about two levels: formal speech and informal speech. In this abstract, we will discuss about the caracteristics of both speeches, why and how the french teacher must use them in class.


LE DISCOURS DE LA PRESSE DANS L’ENSEIGNEMENT DU FLE

Posted On Dec 11 2017 by

This article aims to present how the press can be a useful resource in french lessons. The goal is to demonstrate that newspapers’ articles can be a great tool for teaching and what are their advantages. This extract is in two parts, the first one explains what the press can bring to courses of french for foreigners and the second proposes ideas and leads for how to exploit the press.


IDENTITÉ CULTURELLE PAR DES ELEMENTS DE PATRIMOINE ALIMENTAIRE RÉGIONAL

Posted On Dec 11 2017 by

Our research focuses on an approach to cultural identity through food practices. As anthropology and ethnology prove, food contributes to the cultural definition of humanity. Food has an important function of cultural mediation, representing a code for the expression of cultural identity. The images comprising the food code form part of the dialectic identity-alterity. On the one hand, they express a look at tradition, towards identification with the group of belonging. On the other hand, the food practices express a differentiation with respect to the signs of the alterity. Some elements concerning food and food practices are included in UNESCO …


IMAGES ARCHETYPALES ET SYMBOLES DU PRIMORDIUM DANS LES PROSES DE MICHEL TOURNIER

Posted On Dec 11 2017 by

Our work aims to analyse several archetypal images and symbols specific to primordiality, as they are updated in the mythological inspirational prose of Michel Tournier. In our analytical approach, we will use the instruments of mitocracy and myth analysis. Starting from Tournier’s texts and the myths of Paradise and the Golden Age, we identified these archetypes and archetypal images related to Primordium: Chaos, Transcendence, Paradise, Androgynous, primordial couple. The number of symbols that updates these invariants is impressive but our analysis focuses on the following elements: forest, darkness, night, primordial waters, fire, island, rain, bird, butterfly, mountain.


GLOBALISME SERAIT-IL UNE DEMOCRATIE TOTALITAIRE ?

Posted On Dec 11 2017 by

Jean-Christophe Rufin’s novel entitled Globalia is one of the examples of dystopian novels about French politics published in the first decade of the XXIth century. Jean-Christophe Rufin, who is known for his novels generally classified in the genre of the historical novel, has integrated the features of historical novel into the social dystopian novel in Globalia. Jean-Christophe Rufin had worked as a doctor for long years in the Red Cross, in the United Nations and in the Doctors Without Borders and went to several poor countries such as Eritrea, Nicaragua, Afghanistan, the Philippines, Rwanda, Sri Lanka, Kosovo and Mongolia. His …


L’ESPRIT UTOPIQUE COMME DIMENSION DE L’HOMME COMPLET. PLAIDOIRIE POUR UNE TRANSCENDANCE PROFANE

Posted On Dec 11 2017 by

In his famous essay, The One-Dimensional Man, Herbert Marcuse spoke of the most frequent form of alienation typical of the « late capitalism »: the atrophy of one of the two dimensions of a fully humanized human being: the capacity to imagine an alternative reality which transcends what is given and presents itself as a project of a better and shinier reality, of a more inhabitable world. If contemporary man confines himself to the other dimension, i.e. the capacity to adapt to the existing reality, he gets closer to animalism than to humanity. The consumer society nourishes the need for …


MAIS ET DISCOURS IMAGINAIRE

Posted On Dec 11 2017 by

The discourse connector mais is frequently used in the argumentative discourse: it may direct the interpretation towards implicit conclusions and is based on implicit premises. The conclusions are supported by a relation of contradiction that is established at the utterance level and manifests itself when the utterance is produced. The inferences we will observe are possible due to the interpreting instructions this connector contains. A particular situation – which we can observe in the present-day political discourse – appears when mais introduces an utterance that becomes an imaginary reply to a previous discourse.


LES INTERPRÉTATIONS DES MONDES POSSIBLES

Posted On Dec 11 2017 by

The real world in which we live is accessible to us by a multitude of images or descriptions of the states; in this world, one plus one is two. Cicero was a great orator, Bucharest is the capital of Romania, Cinderella did not really exist, it was only a character of a fairy tale. The concept of “possible worlds” has its origin in Leibnizian philosophy; this theory has also been valued in semantics (Kaarlo Ja¬akko Hintikka, Peter Frederik Strawson, Hilary Putnam at al.) as the universe of language discourse. A possible world is a general and abstract mental representation, a …


VOYAGE DE REVE, REVE DU PARADIS DANS LE VOYAGE DE SAINT BRENDAN, MANUSCRIT DES IXe –Xe SIECLES

Posted On Dec 11 2017 by

The Journey of Saint Brendan is a text of the IXth century, taken back the next centuries, and which lends itself to multiple analyses. In the pages below, I shall isolate the most significant authorities of this journey, from the point of view of the Christian symbolism, because we talk about a journey towards the Paradise. The messengers, the food, the support, the running water, softer than the sweet wine, the whale, the magic birds form a dream world which contributes to the creation of a particular Paradise.


RÊVES, VISIONS ET APPARITIONS DANS LES RÉCITS HAGIOGRAPHIQUES DE LANGUE FRANÇAISE : ÉTUDE LEXICALE ET DISCURSIVE

Posted On Dec 11 2017 by

The article focuses on a discursive analysis of the hagiographic texts written in French. It investigates the lexical relation among four terms : dream, vision, dream apparition, and relics discovery. It purports to offer a semantic and lexical analysis of these terms, the lexical phrases belonging to the same word family, as well as the discursive consequences their use has on the text structure of this specific literary genre, i.e. hagiographic text.


LIRE OU RÊVER LES YEUX OUVERTS. LA VISION PROUSTIENNE DE LA LECTURE

Posted On Dec 11 2017 by

In approaching Bachelard’s conception of daydreaming and the principles that underlie the Proustian vision on reading and readership, we propose the identification and investigation of the points of contact between the act of reading and the one of dreaming. In closely analysing these two acts, we realise that they share both the withdrawal into oneself and the opening towards the others, which occur almost simultaneously in the spirit of the reader/awakened dreamer, transporting him into an imaginary time and space.


CORPS FANTASME ET SOCIETE DANS LA METAMORPHOSE DE FRANZ KAFKA

Posted On Dec 11 2017 by

The Metamorphosis provides one the most disconcerting examples of Franz Kafka’s vision of the human existence. For Kafka, the human condition is absurd and man fully feels the existential misfortune in the labyrinth of a reality that escapes him. Kafka’s work had a major influence on the twentieth century’s literature, notably on the theater of the fifties, by the alienating view that makes beings strange and alien to themselves, separated from their essence, and in constant search for the meaning of existence. This alienating vision of the individual that wanders aimlessly in an incoherent, labyrinthine, and meaningless world can also …


DE L’EFFRACTION DU RÊVE DANS LA RÉALITÉ : TROIS CONJECTURES SUR LE RÊVE

Posted On Dec 11 2017 by

More than one thousand years ago in France, « dreaming » and « going insane » had the same radical « esver » that expressed the meanderness of our minds. The elders seemed to have seen a correlation that today in modern French seems lost. We will look at a semiology of the dreamer’s conditions and their similarities with certain mental disorders. We will thus sketch the idea of a nosology of the dream. We propose three conjectures: the mechanisms of certain psychiatric disorders are identical with the state of the dreamer within his dream; the dream precedes reality in …