The artistic discourse (be it literary or pictorial), once produced, spread and addressed to the third component of the communication process (i.e. the receiver), invites or, occasionally, incites to some attitude, some re-action from those approaching it. The attitude in question could vary from impersonal to professional, according to the purposes the receivers have in view and / or the abilities they possess.
Three types of perception might be manifest here:
1. receiving, which implies reading / listening / seeing as inexperienced or, at most, average receiver;
2. analysing, which means understanding the discourse co- and con-textually and processing the information conveyed (in other words, providing the discourse with specialized reading);
3. interpreting, which first supposes re-reading, reading the “unreadable” and even reading the “unsaid”; then, it involves evaluating and, finally and optionally, – by supplying / enriching the meanings within or beyond conventions – re-creating similar meanings or creating more-or-less different meanings.
The three per-formative types of perception mentioned above can be considered independently, but they are more liable to co-exist or, much better, to emerge interdependently from one another.